About

Nest Vila Ipojuca: the balance between nature and urban life

Nest is a development by Virtus Construction, located in the west zone of São Paulo, in a neighborhood that combines the tranquility of squares and green areas with the dynamism of Vila Madalena’s restaurants and bars. Positioned as a secure investment, ideal for both living and rental, the project prioritizes residents' well-being with bright, airy outdoor spaces and complete leisure amenities.
Details
Industry
Construction
Deliverables
UX & UI Design
Webflow
Challenge

Nest Sales Page: Designed for Conversion

The project faced the challenge of attracting new buyers through a modern, efficient interface aligned with the client's needs. To provide a simple and intuitive experience, design approaches were used to optimize navigation and enhance user experience.
Steps

01

Discovery

Understanding the Problem and Defining the Scope

02

Ideation

Generation of strategic solutions for the project

03

Prototyping

Exploration of colors, images, and icons

04

Delivery

Project development and implementation

Transforming the user experience with accessible design

Smooth transitions and fast loading, keeping users engaged at every step of the navigation, including on mobile devices.
Results

New page, three months, and the best numbers yet

The Virtus team wasn’t just looking for a new landing page, they need to attract buyers and strengthen their product’s reputation as a solid investment. The result? A sleek, intuitive, and high-performing website that delivered measurable improvements in the first few months
Taxa de
10%
lead conversion rate
duração média
6 minutos
average session per user
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